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About TOTO & FIFI

TOTO & FIFI is a British designed unisex kids fashion brand inspired by cousins Toto and Fifi that celebrates kids creativity. The prints are designed by kids, for kids - Along with personalised options where you can have your own child's drawing made into a printed top.

TOTO & FIFI - designed by kids for kids

TOTO & FIFI believe in creating clothes that have children in mind first and foremost. And firmly believe in dressing kids as kids - it is important to us that the clothes are gender-neutral and age-appropriate, and follow the principle of letting kids be little.

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