About TOTO & FIFI
TOTO & FIFI is a British designed unisex kids fashion brand created by mum (and aunt) Sarah. The clothes are designed by kids, for kids - every print has either been designed by Toto or Fifi, or the designs that have not been drawn by them, are given their seal of approval before they are made!
TOTO & FIFI believe in creating clothes that have children in mind first and foremost. And firmly believe in dressing kids as kids - it is important to us that the clothes are gender-neutral and age-appropriate, and follow the principle of letting kids be little. We don't dress our kids as a "mini-me" in fact, we are quite the opposite and make all of our kids clothes in adult sizes too, so adults can dress as a kid instead!
Who are TOTO & FIFI?
Toto and Fifi are the nicknames for my son and my niece respectively. They are the inspiration behind the brand. The idea of TOTO & FIFI stemmed from them - they are the same age and love to wear the same things - (also they do kick ass drawings and I wanted to create a keepsake!)
A bit about Sarah:
Sarah is the mum of Toto and the aunt of Fifi. While studying for her masters in business and design she launched TOTO & FIFI. Before starting TOTO & FIFI, Sarah worked in fashion retail management and marketing roles, and using her knowledge from her fashion design degree, has combined her fashion, retail, and marketing knowledge to launch her own childrenswear brand.
If you would like to get in touch with Sarah to find out more, to have a bespoke piece designed, or for wholesale enquiries, email: email@example.com